FIRE DEPT. COFFEE

 

MONDAY FEBRUARY 13TH 2017:
TENTATIVE SCHEDULE: 6:20AM  ---
 LUKE--  PICK UP FRANK AND GEAR (frank's crew, arriving on location,  through out the day)
     DOWNTOWN ROCKFORD - SUNRISE  (6:59 AM) AND COFFEE  SHOP / COMMUNITY  SHOTS
POSSIBLE LOCATIONS - STATE STREET BRIDGE, WIRED CAFE, BREWHOUSE
PREMISE
"MARK'S DAY OFF". showcase Mark's visit to Rockford by visiting Rockford landmarks and that Rockford is a great place to live and conduct business.  Shot ideas:  waving to officer, firefighter, any on duty worker.

AROUND 11AM -  BREAK FOR LUNCH / BREW HOUSE
END UP AT BREWHOUSE FOR DRINKS / LAUGHS / LOOSEN UP
-- CONDUCT INTERVIEWS - FIRE STATION NO. 3 (BREWHOUSE AS BACK UP LOCATION) LOCATIONS ARE PENDING APPROVAL
-- CONDUCT  ANY ADDITIONAL VOICEOVER / SCRIPT READING

AROUND 1PM 

PRODUCT SHOTS (MARK AND LUKE CAN TAKE BREAK OR CHECK IN/OUT ON PROGRESS)

AROUND 3PM 

ANY LAST MINUTE VIDEO SHOTS OR IDEAS


SOME INSPIRATION

GOALS : 3 VIDEOS -

1) PADDY BROWN CAMPAIGN - helping veterans in life and business / work

JOHN CENA - love has no labels - AD Council - EMOTIONAL THOUGHT PROVOKING CONTENT

2) PRODUCT PAGE VIDEOS

 ARBYS COMMERCIALS - PRODUCT FILMS

3) COMMUNITY TIES "MARK'S DAY OFF" , AND INSPIRATION: 

USPS COMMERCIAL - "TRUCKS".  COMMUNITY - CO- BRANDING FILM



JANUARY 2017:


FINAL VIDEO - "YOU WON'T GET BURNED"

voice over suggestion - gruff - lower toned voice - similar to angry orchard

Here is what we need:

PR video for National press release. 

Product video like the one below that can be used on each of our coffee product pages.

DEATHWISH COFFEE

 

 

 

 

 

February- PR video for the burn camp in Wisconsin for the Wisconsin press release.

 

Brewing videos. Short video for each brewing method 6-8.

 

short creative clips for social media content.

 

April/May PR video for New York or Illinois campaign

 

www.firedeptcoffee.com